Influence of children on parent's purchase of health beverages

dc.contributor.advisor	Singh, Ramadhar
dc.contributor.author	Kshirsagar, Bhushan
dc.contributor.author	Mehta, Sanjay D.
dc.date.accessioned	2015-03-03T11:57:58Z
dc.date.available	2015-03-03T11:57:58Z
dc.date.copyright	1986
dc.date.issued	1986
dc.identifier.uri	http://hdl.handle.net/11718/13149
dc.description.abstract	The use of television as an advertising medium is fast gaining popularity and acceptance by both the advertise and the viewer. The advent of T.V. and its introduction in India has in a big way opened this segment to advertisers who can now attempt to target relevant products towards children. IT is important therefore to analysis the influence children exercise on the purchase behaviour of parents so as to suggest a proper advertisement strategy.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management (Ahmedabad)	en_US
dc.relation.ispartofseries	SP;23
dc.subject	Influence	en_US
dc.subject	Children	en_US
dc.subject	Television Advertising	en_US
dc.subject	health beverages	en_US
dc.title	Influence of children on parent's purchase of health beverages	en_US
dc.type	Student Project	en_US