Study of malted food industry and devloping a marketing strategy for a follower brand

dc.contributor.advisor	Srivastava, U. K.
dc.contributor.author	Kumar, Pradeep
dc.date.accessioned	2015-03-03T12:01:17Z
dc.date.available	2015-03-03T12:01:17Z
dc.date.copyright	1988
dc.date.issued	1988
dc.identifier.uri	http://hdl.handle.net/11718/13151
dc.publisher	Indian Institute of Management (Ahmedabad)	en_US
dc.relation.ispartofseries	SP;117
dc.subject	Food industry	en_US
dc.subject	Food industry - Marketing	en_US
dc.title	Study of malted food industry and devloping a marketing strategy for a follower brand	en_US
dc.type	Student Project	en_US