Application of quantitive models and statistical tools to other functional areas, especially marketing

dc.contributor.advisor	Madhavan, T.
dc.contributor.author	Ramashwami, S.
dc.date.accessioned	2015-03-03T12:10:00Z
dc.date.available	2015-03-03T12:10:00Z
dc.date.copyright	1986
dc.date.issued	1986
dc.identifier.uri	http://hdl.handle.net/11718/13153
dc.description	The thought process that a consumer follows in making a brand or product choice is very akin to the classic decision-making approach of problem definition, generation of alternatives, evaluation of alternatives, and finally choice, though, in the former case, the process is usually carried out at a more subconscious level. Buyer behaviour theory names these stages in the buying process as need, information search, evaluation and purchase decision. It is important for marketing managers to understand the process, the various entities that interact to influence each of the stages would be to understate the obvious. This kind of understanding proves of vital importance in making several strategic decisions.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management (Ahmedabad)	en_US
dc.relation.ispartofseries	SP;20
dc.subject	Application	en_US
dc.subject	Quantitative Methods	en_US
dc.subject	Marketing	en_US
dc.title	Application of quantitive models and statistical tools to other functional areas, especially marketing	en_US
dc.type	Student Project	en_US