Effect of tangible and intangible services on consumer behavior in a retailing environment: a case of supermarket

dc.contributor.advisor	Naik, Gopal
dc.contributor.author	Chandola, Yatish
dc.contributor.author	Batra, Girish
dc.date.accessioned	2015-04-24T08:45:37Z
dc.date.available	2015-04-24T08:45:37Z
dc.date.copyright	1997
dc.date.issued	1997
dc.identifier.uri	http://hdl.handle.net/11718/13383
dc.language.iso	en_US	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Consumer Behaviour	en_US
dc.subject	Supermarkets - Case studies	en_US
dc.subject	intangible services	en_US
dc.title	Effect of tangible and intangible services on consumer behavior in a retailing environment: a case of supermarket	en_US
dc.type	Student Project	en_US