Decision support system development for marketing management
dc.contributor.advisor | Shukla, P. R. | |
dc.contributor.author | Ranganathan, Nandakumar | |
dc.date.accessioned | 2015-04-24T08:47:58Z | |
dc.date.available | 2015-04-24T08:47:58Z | |
dc.date.copyright | 1988 | |
dc.date.issued | 1988 | |
dc.identifier.uri | http://hdl.handle.net/11718/13386 | |
dc.description | The project aims at developing software to meet the needs of a hypothetical company involved in the manufacture and marketing of a variety of consumer products. The software support system is provided by D base and lotus 1-2-3. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management (Ahmedabad) | en_US |
dc.relation.ispartofseries | SP;98 | |
dc.subject | Decision support system | en_US |
dc.subject | Marketing management | en_US |
dc.title | Decision support system development for marketing management | en_US |
dc.type | Student Project | en_US |
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Student Projects [3208]
Student Projects