Selection of suitable distribution strategy for denim

dc.contributor.advisor	Raghuram, G.
dc.contributor.author	Godra, Bharat
dc.contributor.author	Ray, Bhabatosh
dc.contributor.author	Roy, Sudipto
dc.date.accessioned	2015-04-24T09:25:29Z
dc.date.available	2015-04-24T09:25:29Z
dc.date.copyright	1989
dc.date.issued	1989
dc.identifier.uri	http://hdl.handle.net/11718/13392
dc.description	The focus of the study was to test out whether denim is retailable as a cloth and how should it be retailed in the context of Arvind Mills. The study at the start gives an introduction about the company, the product, domestic market and retailing of the product. The study then goes on to the planning for distribution, distribution objectives, product needs, market needs, alternate system of distribution etc. A major part of the study covers the distribution practices in the textile industry such as sole selling agents, wholesalers, semi wholesalers, retail traders, ordinary retail shops, exclusive retail shops or mill's own retail shops.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Indian Institute of Management (Ahmedabad)	en_US
dc.subject	Distribution	en_US
dc.subject	Denim	en_US
dc.subject	Distribution Strategy	en_US
dc.title	Selection of suitable distribution strategy for denim	en_US
dc.type	Student Project	en_US