Arvind Mills: communication strategy

dc.contributor.advisor	Mukhopadhyay, Sipra
dc.contributor.author	Eswar, M.
dc.contributor.author	Mallik, A.
dc.contributor.author	Ray, K.
dc.date.accessioned	2015-04-24T11:55:45Z
dc.date.available	2015-04-24T11:55:45Z
dc.date.copyright	1989
dc.date.issued	1989
dc.identifier.uri	http://hdl.handle.net/11718/13401
dc.description	This project aims at developing an effective communication strategy for retailing denim as a cloth for Arvind Mills, Ahmedabad. It answers the basic questions of a communication model. As Lass well said, "A communication model will answer; who, says what, in what channel, to whom, with what effects. These basic questions will be answered by understanding the various elements in the communication process, namely, the sender, receiver, tools (media and message), and the communication functions. The project proposed and has carried out a detailed study through various steps to develop an effective communication strategy.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management (Ahmedabad)	en_US
dc.relation.ispartofseries	SP;162
dc.subject	Communication strategies	en_US
dc.subject	Arvind Mills	en_US
dc.title	Arvind Mills: communication strategy	en_US
dc.type	Student Project	en_US