| dc.contributor.advisor | Shukla, P. R. | |
| dc.contributor.author | Meenakshisundaram, V. | |
| dc.contributor.author | Rathnam, Sukumar | |
| dc.date.accessioned | 2015-04-27T04:48:02Z | |
| dc.date.available | 2015-04-27T04:48:02Z | |
| dc.date.copyright | 1988 | |
| dc.date.issued | 1988 | |
| dc.identifier.uri | http://hdl.handle.net/11718/13419 | |
| dc.description | Lot of work in Operations Research in the past has been towards the development of decision support systems (DSS). At the core of all such systems is a host of optimisation models which help the decision-maker in searching for efficient feasible solutions. The objective of the study was to study the existing techniques in Multi-Criteria decision making and to implement a model for a problem based on the concepts, tools and techniques of MCDM. The ultimate aim is to give the decision maker a good support system for recognising the trade offs among his criteria. The planning process is usually a loosely structured problem involving multiple criteria, which when analysed there often arises a problem formulation for which the Mathematical technique of Multi-objective programming can | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management (Ahmedabad) | en_US |
| dc.relation.ispartofseries | SP;106 | |
| dc.subject | Media Planning | en_US |
| dc.subject | Decision Making | en_US |
| dc.subject | Decision Support System | en_US |
| dc.title | The modelling, design and implementation of a system for the media planning problem using the concepts tools and techniques of multi-criteria decision making | en_US |
| dc.type | Student Project | en_US |
