Marketing strategy for Sheetal mango

dc.contributor.advisor	Gupta, V.K.
dc.contributor.author	Singh, Harpreet
dc.contributor.author	Kalra, Sandeep
dc.date.accessioned	2015-04-27T04:58:14Z
dc.date.available	2015-04-27T04:58:14Z
dc.date.copyright	1988
dc.date.issued	1988
dc.identifier.uri	http://hdl.handle.net/11718/13420
dc.description	To identify consumer segment currently taking mango pulp; to identify if market segmentation exist in this product market or not; the positioning of mango pulp brands in the market; evaluation of existing marketing strategy for Sheetal mango pulp in domestic market; marketing channels; designing of management information system and control system for the distribution channel; evaluation of advertising campaign; recommendation of new short term and long term marketing strategy.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management (Ahmedabad)	en_US
dc.relation.ispartofseries	SP;107
dc.subject	Mango pulp	en_US
dc.subject	Sheetal Mango	en_US
dc.title	Marketing strategy for Sheetal mango	en_US
dc.type	Student Project	en_US