| dc.contributor.author | Saini, Gordhan Kumar | |
| dc.contributor.author | Sahay, Arvind | |
| dc.date.accessioned | 2015-05-13T10:29:56Z | |
| dc.date.available | 2015-05-13T10:29:56Z | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Saini, G. K., & Sahay, A. (2014). Comparing retail formats in an emerging market : influence of credit and low price guarantee on purchase intention. Journal Of Indian Business Research, 6(1), 48-69. | en_US |
| dc.identifier.uri | http://hdl.handle.net/11718/13543 | |
| dc.description.abstract | This study aims to examine the importance of credit and low price guarantee (LPG) on
consumer purchase intention across types of retail store formats in an emerging market context. | |
| dc.language.iso | en | en_US |
| dc.publisher | Journal of Indian business research | en_US |
| dc.subject | Emerging market | en_US |
| dc.subject | Retail | en_US |
| dc.title | Comparing retail formats in an emerging market: influence of low price guarantee on purchase intention | en_US |
| dc.type | Article | en_US |
