Brand Adoption by Retailers that Serve Customers at the Base of Pyramid
| dc.contributor.author | Sinha, Piyush Kumar | |
| dc.date.accessioned | 2015-05-28T08:00:23Z | |
| dc.date.available | 2015-05-28T08:00:23Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | http://hdl.handle.net/11718/13689 | |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Brand | en_US |
| dc.title | Brand Adoption by Retailers that Serve Customers at the Base of Pyramid | en_US |
| dc.type | Article | en_US |
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