Spice Jet Big Sale Offer – Adding Spice to Air Travel

dc.contributor.author	Abhishek
dc.date.accessioned	2015-05-28T13:20:36Z
dc.date.available	2015-05-28T13:20:36Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/11718/13719
dc.description.abstract	SpiceJet came out with Big Sale offer in January 2013 in which the company offered 10 lakh air tickets for Rs. 2013 to travellers in Indian domestic civil aviation market. The promotion, aimed at increasing passenger load factor, generated wide publicity due to unprecedented nature of offer in highly competitive market. The case traces the history of promotions conducted by SpiceJet and examines the different aspects of promotion which become crucial while planning for promotions in service industry.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	SpiceJet	en_US
dc.title	Spice Jet Big Sale Offer – Adding Spice to Air Travel	en_US
dc.type	Cases and Notes	en_US

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