ABS Tyres

dc.contributor.author	Banerjee, Arindam
dc.date.accessioned	2015-05-28T13:52:46Z
dc.date.available	2015-05-28T13:52:46Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/11718/13725
dc.description.abstract	ABS Tyres was a medium sized 2-wheeler tyre manufacturer which sold most of its tyres through the OEM channel (sale of tyres fitted in new vehicle). It had minimal presence in the replacement market, the direct to consumer market for tyres. The management felt that an evaluation of the market opportunity in the replacement tyre market was necessary to improve the performance of the company while maintaining the lead in the Original Equipment market. It needed help in drawing up an appropriate market study to find out the opportunity.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Tyres	en_US
dc.title	ABS Tyres	en_US
dc.type	Cases and Notes	en_US

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