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dc.contributor.authorKarthik, D.
dc.contributor.authorUpadhyayula, Rajesh S.
dc.date.accessioned2015-05-29T14:30:06Z
dc.date.available2015-05-29T14:30:06Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/11718/13780
dc.description.abstractThe case traces the genesis of NASSCOM and presents a decision situation faced by the new president who has to formulate a road map in the light of changed circumstances. NASSCOM has been an exemplary trade association. However, it faces challenges that can jeopardize the future if the industry. While the challenges do not have short term effect on the growing Indian IT-BPO industry, as the active industry ally NASSCOM's new leader has to ensure long term success of IT-BPO industry. The case can be best used to understand the IT industry dynamics through the eyes of an exemplary trade body and also understand how a trade association in emerging economies can play an important role to fill institutional voids.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectIndian IT INdustryen_US
dc.subjectInstitutional Voidsen_US
dc.subjectTrade Associationen_US
dc.subjectIT Productsen_US
dc.subjectIT Servicesen_US
dc.titleNASSCOM: Is it Time to Retrospect and Reinventen_US
dc.typeArticleen_US


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