Managerial Decision Problems Using Association Rules

Abstract

This note describes the basic concepts of association rule mining and is primarily intended for participants of the postgraduate or executive management programs. The key steps in the association rule mining process and rule evaluation measures are explained with the help of an illustrative example. The note presents some of the business applications of rule mining and offers a set of managerial decision problems. The participants are expected to analyze the presented problems, interpret association rule mining results and formulate appropriate strategies.