Approach to the design of corporate identity

dc.contributor.author	Dholakia, Nikhilesh
dc.contributor.author	Bhandari, Labdhi R.
dc.date.accessioned	2010-03-20T07:04:52Z
dc.date.available	2010-03-20T07:04:52Z
dc.date.copyright	1978-06
dc.date.issued	2010-03-20T07:04:52Z
dc.identifier.uri	http://hdl.handle.net/11718/1380
dc.description.abstract	The corporate form of organization is being used in many spheres of economic and social activity. Public enterprises and development corporations have swelled the ranks of the mass of existing private sector companies. All corporations face the problem of evolving, establishing and utilizing a corporate identity. This paper discusses the objectives of corporate identity programmes and an approach to develop such programmes. The effectiveness of selected corporate identification symbols is assessed by a pilot empirical study. Inferences are drawn from this study regarding improvement of corporate identity programmes.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;1978/224
dc.subject	corporate identity	en
dc.subject	Logos (Symbols)	en
dc.title	Approach to the design of corporate identity	en
dc.type	Working Paper	en