Rebranding Star News: Managing Customer and Viewer Perceptions and Attitudes

dc.contributor.author	Sahay, Arvind
dc.date.accessioned	2015-05-30T16:22:13Z
dc.date.available	2015-05-30T16:22:13Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/11718/13818
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Customer satisfaction	en_US
dc.title	Rebranding Star News: Managing Customer and Viewer Perceptions and Attitudes	en_US
dc.type	Cases and Notes	en_US

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