Case of Branding: North Avenue

dc.contributor.author	Sinha, Piyush Kumar
dc.date.accessioned	2015-05-30T16:34:14Z
dc.date.available	2015-05-30T16:34:14Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/11718/13828
dc.description.abstract	Branding and selecting a proper brand name is one of the major tasks after business plan and retail concept is ready. The case discusses North Avenue’s brand name selection process for its proposed retail electronics chain. It narrates the various processes the selected task force went through at every stage of planning. Right from the formation of the name selection task force, involvement of top design firm, IDF and local advertising firm LAF to consumer dipstick done by AC Neilson.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	North Avenue	en_US
dc.subject	Brand Name	en_US
dc.title	Case of Branding: North Avenue	en_US
dc.type	Cases and Notes	en_US

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