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dc.contributor.authorVarkkey, Biju
dc.contributor.authorUnnithan, Anandakuttan
dc.contributor.authorJacob, Joshy
dc.date.accessioned2015-05-30T16:48:11Z
dc.date.available2015-05-30T16:48:11Z
dc.date.issued2013
dc.identifier.urihttp://hdl.handle.net/11718/13839
dc.description.abstractBased in Kerala, Popular Vehicles and Services Ltd. (PVSL) is a leading automobile dealer of Maruti Suzuki India Ltd (MSIL). PVSL is categorized as a Platinum Plus dealer by MSIL, an honour reserved for top performing dealers. The company’s innovative business practices and Human Resource Management approach have enabled it to achieve growth in a competitive market, and be considered as a role model. Its unique employees’ management approach allowed it to function as a non-union firm, in a geography dominated by trade unions. However, the economic conditions, varying customer preferences, and other changes, have triggered the need for reconsidering its operational and management practices. The owner, (Kuttukaran Group) wants the company to be the No. 1 dealer in India. Though a family firm, PVSL has recruited professionals from the market and gave them sufficient space to operate. In this context, the case discusses about managing and professionalizing family firms, handling financial, sales and other growth issues in a tough market.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.subjectHuman Resource Managementen_US
dc.subjectFinancial Managementen_US
dc.subjectSales and Marketingen_US
dc.subjectDealer Managementen_US
dc.subjectAutomobile Industryen_US
dc.subjectMaruti Suzuki India Ltden_US
dc.titlePopular Vehicles and Services Ltd.: The Challenge of Growing a Family Businessen_US
dc.typeCases and Notesen_US


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