Study of switching behaviour under discounts: Strong brand vs. Weak brand

View/Open

8_VII-VIII_PC_Discounting Model_Neha_Raj_Sumeet.pdf (981.5Kb)

Date

2014-07-29

Author

Mittal, Neha

Shekar, Raj

Biswas, Sumeet

Metadata

Show full item record

URI

http://hdl.handle.net/11718/13871

Collections

Student Projects [2693]