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Study of switching behaviour under discounts: Strong brand vs. Weak brand
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8_VII-VIII_PC_Discounting Model_Neha_Raj_Sumeet.pdf (981.5Kb)
Date
2014-07-29
Author
Mittal, Neha
Shekar, Raj
Biswas, Sumeet
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URI
http://hdl.handle.net/11718/13871
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