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    Study of switching behaviour under discounts: Strong brand vs. Weak brand

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    8_VII-VIII_PC_Discounting Model_Neha_Raj_Sumeet.pdf (981.5Kb)
    Date
    2014-07-29
    Author
    Mittal, Neha
    Shekar, Raj
    Biswas, Sumeet
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    URI
    http://hdl.handle.net/11718/13871
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    • Student Projects [2693]

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