Study of switching behaviour under discounts: Strong brand vs. Weak brand

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8_VII-VIII_PC_Discounting Model_Neha_Raj_Sumeet.pdf (981.5Kb)

Date

2014-07-29

Author

Mittal, Neha

Shekar, Raj

Biswas, Sumeet

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URI

http://hdl.handle.net/11718/13871

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Student Projects [2313]