Study of switching behaviour under discounts: Strong brand vs. Weak brand

dc.contributor.advisor	Sahay, Arvind
dc.contributor.author	Mittal, Neha
dc.contributor.author	Shekar, Raj
dc.contributor.author	Biswas, Sumeet
dc.date.accessioned	2015-06-09T12:07:05Z
dc.date.available	2015-06-09T12:07:05Z
dc.date.copyright	2014-08-29
dc.date.issued	2014-07-29
dc.identifier.uri	http://hdl.handle.net/11718/13871
dc.description	Student project on Study of switching behaviour under discounts: Strong brand vs. Weak brand submitted by PGP-2014 batch	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Managment Ahmedabad	en_US
dc.relation.ispartofseries	;SP001978
dc.subject	Branding	en_US
dc.subject	Marketing	en_US
dc.title	Study of switching behaviour under discounts: Strong brand vs. Weak brand	en_US
dc.type	Student Project	en_US