Study of switching behaviour under discounts: Strong brand vs. Weak brand
dc.contributor.advisor | Sahay, Arvind | |
dc.contributor.author | Mittal, Neha | |
dc.contributor.author | Shekar, Raj | |
dc.contributor.author | Biswas, Sumeet | |
dc.date.accessioned | 2015-06-09T12:07:05Z | |
dc.date.available | 2015-06-09T12:07:05Z | |
dc.date.copyright | 2014-08-29 | |
dc.date.issued | 2014-07-29 | |
dc.identifier.uri | http://hdl.handle.net/11718/13871 | |
dc.description | Student project on Study of switching behaviour under discounts: Strong brand vs. Weak brand submitted by PGP-2014 batch | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Managment Ahmedabad | en_US |
dc.relation.ispartofseries | ;SP001978 | |
dc.subject | Branding | en_US |
dc.subject | Marketing | en_US |
dc.title | Study of switching behaviour under discounts: Strong brand vs. Weak brand | en_US |
dc.type | Student Project | en_US |
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