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Targated promotions for loyality in Indian organized retail effectiveness, consumer perception and negative impact
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2_IX-X_PC_Impact of targeted Promotion strategy in Retail Hypermarket Chains_Prathamesh_Sayali_So.pdf (1.536Mb)
Date
2014
Author
Chaudhari, Prathamesh
Patil, Sayali
Sengupta, Sourav
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URI
http://hdl.handle.net/11718/13927
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