• Transforming Big Data Into Actionable Insights 

  Chauhan, Rohit (Indian Institute of Management, Ahmedabad, 2015)

  In order for big data to be refined and made actionable, it will require the pressure of advanced analytics and then marketing adoption of the learnings found within the unrefined “big” source. This paper will show that ...

• Real Estate Investment Selection and Empirical Analysis of Property Prices: Study of Select Residential Projects for Gurgaon, India 

  Sehgal, Sanjay; Upreti, Mridul; Pandey, Piyush; Bhatia, Aakriti (Indian Institute of Management, Ahmedabad, 2015)

  The paper studies the residential micromarket of the Gurgaon region of the Delhi NCR, India to identify key determinants of real estate investment selection and perform empirical analysis of property prices. Primary survey ...

• Estimating Export Demand: An Empirical Analysis 

  Chowdhury, Joy; Mahawar, Aman; Laha, Arnab Kumar (Indian Institute of Management Ahmedabad, 2015)

  Export of a country plays major role since it affects many economic indicators/parameters/variables like current account deficit, foreign exchange reserves etc. Generally all the economies try to boost up the export sector ...

• Occupational Stress among custodians of civic law: An exploratory study 

  Majumdar, Malini N.; Dutta, Avijan; Sengupta, Kalyan (Indian Institute of Management, Ahmedabad, 2015)

  Purpose of the study: The purpose of this paper is to identify the factors responsible for creating occupational stress among West Bengal Police Officials. Design/methodology/approach – The authors employ an existing ...

• Applications of Statistical Tools and Techniques for Advance Data Analysis 

  Quality, Cubic (Indian Institute of Management, Ahmedabad, 2015)

  Quality products and services are fundamental to customer satisfaction. Industry will distinguish their products and services as exceptional in ways that the customer values. To achieve business excellence and remain leaders ...

• Using Analytics to Pitch the Right Customer with Right Product at the Right Time through Right Channel 

  Kumar, Salil; Arif, Mufazzal (Indian Institute of Management, Ahmedabad, 2015)

  There are various channel of communication for cross selling of Banking Products and service.Out of which SMS, Email, ATM Display, and Internet banking Display are most important Channel for Banks in order to engage customers ...

• Using Analytics to Set Lending Product Cross-Sell Targets at Bank Level 

  Arif, Mufazzal (Indian Institute of Management, Ahmedabad, 2015)

  Branch is the most commonly used channel for Service organizations in order to engage customers and cross-sell their products. However it’s also one of the most intrusive ways of customer engagement. Given the value of ...

• A study on Consumer Decision making towards organised and unorganised retailing in Mumbai City 

  Mehta, Indu (Indian Institute of Management, Ahmedabad, 2015)

  In urban areas a marketplace achieves differentiation from different market formats – unorganized shops (shopping malls) and street markets (Fashion Street) through the pursuit of singular orientations following the hedonic ...

• Customer Experience Analytics 

  Saha, Vivek; Sehgal, Sachin (Indian Institute of Management, Ahmedabad, 2015)

  Customer experience management has become a C-level priority for Communications Services Providers (CSPs).In the coordination effort; CSPs are changing their business practices and business models that require alignment ...

• Field Services efficiency within Telecom Network enabled by Analytics 

  Sanyal, Kaushik; Shingari, Rajan; Sarkar, Saswata (Indian Institute of Management, Ahmedabad, 2015)

  As the gamut of activities within the area of Field Services increases, it is increasingly becoming an important aspect of differentiation within Telecom operators and Network Providers. Today organizations have come to ...

• Analyzing the Impact of Global Financial Crisis on the Interconnectedness of Asian Stock Market using Network Science 

  Aswani, Jitendra (Indian Institute of Management, Ahmedabad, 2015)

  In the first section of this study, impact of Global Financial Crisis (GFC) on the synchronization of fourteen Asian stock Markets of these countries: Hong Kong, India, Thailand, Singapore, Taiwan, Pakistan, Bangladesh, ...

• Market Intelligence & Analytics 2.0 

  Kumar, Gaurav (Indian Institute of Management, Ahmedabad, 2015)

  Analytics and market intelligence maybe the buzz words of today, but these concepts aren’t new. These can, in some shape and form, be traced back to the evolution of mankind right from the agrarian to industrial to the ...

• Making the Data Complete: An approach to Deal with Missing Data Problems 

  Sharma, Divya; Sinha, Abir (Indian Institute of Management, Ahmedabad, 2015)

  How the missing values should be treated seems to be a universal dilemma in the world of statistics. The subject has seen a lot of research in the past mainly on the methods of handling missing values. While in theory ...

• Location Analytics – Store Location Analysis 

  Dacha, Kalyani; Nekkalapu, Kranthi R. (Indian Institute of Management, Ahmedabad, 2015)

  Retail chains compete against each other in terms of reaching the customer. While companies often try to attract customers by targeting them with the right set of offers and promotions, it is imperative that they are located ...

• How can Predictive Analytics help E-Retailers? 

  Kuppili, Abhishek; Dacha, Kalyani (Indian Institute of Management, Ahmedabad, 2015)

  The rapid emergence of e-commerce sites has made the web-space an exciting and interactive business platform for producers, marketers and consumers. In their quest for increasing their share of customers’ wallets, online ...

• Fraud Analytics Like finding a needle in a haystack 

  Nekkalapu, Kranthi R.; Verma, Anupriya (Indian Institute of Management, Ahmedabad, 2015)

  We are drowning in the barrage of data that is being collected world-wide, while starving for knowledge at the same time. Despite the enormous amount of data, particular events of interest are still quite rare. Modeling ...

• Discontinuation Risk Models 

  Cherukupalli, Ramya; Hussaini, Syed A. (Indian Institute of Management, Ahmedabad, 2015)

  Medication discontinuation or non-adherence is a significant problem in healthcare around the world. When people stop taking their medicine, the result is often worsening health and potentially unnecessary hospitalization. ...

• Deriving Constant UGDP Using Econometric Models and Calculating Real GDP Using Valuation of Key Natural Resources 

  Gajbiye, Ravikumar; Laghate, Kavita (Indian Institute of Management, Ahmedabad, 2015)

  Wealth Creation is the primary motive for Business, but Unequal Wealth Distribution causes unbalanced economic growth. Economic disequilibrium is a global phenomenon arising out of cyclic nature of Business at macroeconomic ...

• An Application of Queuing Theory to Analyze Non-Clinical process in Hospital Operations 

  Yaduvanshi, Deepak; Sharma, Ashu (Indian Institute of Management, Ahmedabad, 2015)

  Waiting is inherent to the services as services are perishable and intangible. The perceived waiting is much more annoying for the patients than the actual waiting time for the patients. The studies had revealed that the ...

• Extract and relate Human Sentiments using Text Mining : A Bayesian Learning 

  Banerjee, Chandramouli (Indian Institute of Management, Ahmedabad, 2015)

  A huge amount of text data is available through different sources across the internet where the users write reviews relating to the product and service related features. The text representation is a function of the inherent ...

View more