Browsing 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence by Title
Now showing items 58-70 of 70
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Socioeconomic Implications of Wind Energy – A Perspective from Gujarat
(Indian Institute of Management, Ahmedabad, 2015)India possesses an abundant reserve of renewable sources of energy. These renewable energy sources may not limit to wind, solar, hydro and bio-mass. In order to harness energy from such renewable sources, a lot of policies ... -
Statistical Modeling Approach Using Unstructured Data
(Indian Institute of Management, Ahmedabad, 2015)This paper aims at finding the key factors that drive the average star ratings at e-commerce site for any product. The text reviews provided by customers on the websites are analyzed. The customer sentiments scores are ... -
Study of Dimensions of Consumer Characteristics of Online tourism companies in India
(Indian Institute of Management, Ahmedabad, 2015)Analysing customer perceptions is an important requirement not only for offline stores, but for online stores as well. Study of customer perceptions helps the company in understanding the requirements and expectations of ... -
A study on Consumer Decision making towards organised and unorganised retailing in Mumbai City
(Indian Institute of Management, Ahmedabad, 2015)In urban areas a marketplace achieves differentiation from different market formats – unorganized shops (shopping malls) and street markets (Fashion Street) through the pursuit of singular orientations following the hedonic ... -
A Study on Consumer Demography and Preference towards Organic Food Products – Application of Discriminat Analysis
(Indian Institute of Management, Ahmedabad, 2015)Organic food products are popular across Europe and United States of America. Asia is not far behind with India being a prominent player. The concept of organic food products is not new to Indian farmers. However there is ... -
Transforming Big Data Into Actionable Insights
(Indian Institute of Management, Ahmedabad, 2015)In order for big data to be refined and made actionable, it will require the pressure of advanced analytics and then marketing adoption of the learnings found within the unrefined “big” source. This paper will show that ... -
Understanding Big Data Analytics and its Application for Brands – An Exploratory Study
(Indian Institute of Management, Ahmedabad, 2015) -
Using Analytics to Pitch the Right Customer with Right Product at the Right Time through Right Channel
(Indian Institute of Management, Ahmedabad, 2015)There are various channel of communication for cross selling of Banking Products and service.Out of which SMS, Email, ATM Display, and Internet banking Display are most important Channel for Banks in order to engage customers ... -
Using Analytics to Set Lending Product Cross-Sell Targets at Bank Level
(Indian Institute of Management, Ahmedabad, 2015)Branch is the most commonly used channel for Service organizations in order to engage customers and cross-sell their products. However it’s also one of the most intrusive ways of customer engagement. Given the value of ... -
Using Neural Networks and Machine Learning to explain Impact of Predictors in a Classification Scenario
(Indian Institute of Management, Ahmedabad, 2015)This paper as an attempt in predicting the winning probability of a deal using two different methods multinomial logistics model and neural networks (NN) model. The objective of the study is to find out the relevant ... -
Vendor Managed Inventory (VMI) Practice: Some Insight Through Fresh Pilot Exploration From Indian Industries
(Indian Institute of Management, Ahmedabad, 2015)India is now-a-days considered as a fast developing country and earning the fruits of liberalization. Vendor-Managed Inventory (VMI) is a family of business models in which buyer of a product provides certain information ... -
Visualization & Analysis of Employee Interactions: A study of Inter-Departmental Communication Effectiveness at Hansa Cequity
(Indian Institute of Management, Ahmedabad, 2015)In any Knowledge Organization, measuring the collaboration and communication effectiveness between and within different departments is extremely important. Hansa Cequity is a Marketing Analytics Consulting firm having more ... -
What’s a cricketer's worth?: Predicting bid prices for Indian Premier League auctions
(Indian Institute of Management, Ahmedabad, 2015)Indian Premier League is a tournament of twenty-over format cricket, played between teams representing different cities of India. It started in the year 2008 and has established itself over past six editions as a grand ...