Browsing 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence by Title
Now showing items 64-70 of 70
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Understanding Big Data Analytics and its Application for Brands – An Exploratory Study
(Indian Institute of Management, Ahmedabad, 2015) -
Using Analytics to Pitch the Right Customer with Right Product at the Right Time through Right Channel
(Indian Institute of Management, Ahmedabad, 2015)There are various channel of communication for cross selling of Banking Products and service.Out of which SMS, Email, ATM Display, and Internet banking Display are most important Channel for Banks in order to engage customers ... -
Using Analytics to Set Lending Product Cross-Sell Targets at Bank Level
(Indian Institute of Management, Ahmedabad, 2015)Branch is the most commonly used channel for Service organizations in order to engage customers and cross-sell their products. However it’s also one of the most intrusive ways of customer engagement. Given the value of ... -
Using Neural Networks and Machine Learning to explain Impact of Predictors in a Classification Scenario
(Indian Institute of Management, Ahmedabad, 2015)This paper as an attempt in predicting the winning probability of a deal using two different methods multinomial logistics model and neural networks (NN) model. The objective of the study is to find out the relevant ... -
Vendor Managed Inventory (VMI) Practice: Some Insight Through Fresh Pilot Exploration From Indian Industries
(Indian Institute of Management, Ahmedabad, 2015)India is now-a-days considered as a fast developing country and earning the fruits of liberalization. Vendor-Managed Inventory (VMI) is a family of business models in which buyer of a product provides certain information ... -
Visualization & Analysis of Employee Interactions: A study of Inter-Departmental Communication Effectiveness at Hansa Cequity
(Indian Institute of Management, Ahmedabad, 2015)In any Knowledge Organization, measuring the collaboration and communication effectiveness between and within different departments is extremely important. Hansa Cequity is a Marketing Analytics Consulting firm having more ... -
What’s a cricketer's worth?: Predicting bid prices for Indian Premier League auctions
(Indian Institute of Management, Ahmedabad, 2015)Indian Premier League is a tournament of twenty-over format cricket, played between teams representing different cities of India. It started in the year 2008 and has established itself over past six editions as a grand ...