Browsing 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence by Subject "360-Degree Customer View"
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Transforming Big Data Into Actionable Insights
(Indian Institute of Management, Ahmedabad, 2015)In order for big data to be refined and made actionable, it will require the pressure of advanced analytics and then marketing adoption of the learnings found within the unrefined “big” source. This paper will show that ...