Browsing 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence by Subject "Location Analytics"

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    • Location Analytics – Store Location Analysis 

      Dacha, Kalyani; Nekkalapu, Kranthi R. (Indian Institute of Management, Ahmedabad, 2015)
      Retail chains compete against each other in terms of reaching the customer. While companies often try to attract customers by targeting them with the right set of offers and promotions, it is imperative that they are located ...