Browsing 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence by Subject "Segmentation"

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    • Optimizing Merchant Discount Rate (MDR) or one of the Largest Merchant Acquirers in South America 

      Mathur, Gautam; Goyal, Tarang; Mudgil, Vinay (Indian Institute of Management, Ahmedabad, 2015)
      Merchant Acquirers (‘MA’) play the essential role of accepting/ capturing, processing and settling the payments made through cards (credit, debit, etc.) for purchases made at merchants/retailers. This MA had a client ...

    • Predicting Policy Renewal Probability in Auto Insurance Sector 

      Pagidimarri, Venkatesh; Kasivajjala, Vamsichandra; Miyan, Deepti (Indian Institute of Management, Ahmedabad, 2015)
      We are entering a new phase of the information era, in which organizations query and analyze huge volumes of diverse data in real-time to improve outcomes for their most critical business processes. In today’s competitive ...