Browsing 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence by Subject "Shopping Behaviour"
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A study on Consumer Decision making towards organised and unorganised retailing in Mumbai City
(Indian Institute of Management, Ahmedabad, 2015)In urban areas a marketplace achieves differentiation from different market formats – unorganized shops (shopping malls) and street markets (Fashion Street) through the pursuit of singular orientations following the hedonic ...