Browsing 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence by Subject "Whatsapp"
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How is Whatsapp driving Businesses to Enhance Conversion Rates: An Empirical Approach
(Indian Institute of Management, Ahmedabad, 2015)Networking platforms have revolutionized the very concept of messaging services. While WhatsApp’s powerful features – like instant messaging & sharing, automatic contact addition, and WiFi operation – had already popularized ...