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Now showing items 51-60 of 70
Transforming Big Data Into Actionable Insights
(Indian Institute of Management, Ahmedabad, 2015)
In order for big data to be refined and made actionable, it will require the pressure of advanced analytics and then marketing adoption of the learnings found within the unrefined “big” source. This paper will show that ...
Location Analytics – Store Location Analysis
(Indian Institute of Management, Ahmedabad, 2015)
Retail chains compete against each other in terms of reaching the customer. While companies often try to attract customers by targeting them with the right set of offers and promotions, it is imperative that they are located ...
Making the Data Complete: An approach to Deal with Missing Data Problems
(Indian Institute of Management, Ahmedabad, 2015)
How the missing values should be treated seems to be a universal dilemma in the world of statistics. The subject has seen a lot of research in the past mainly on the methods of handling missing values.
While in theory ...
Market Intelligence & Analytics 2.0
(Indian Institute of Management, Ahmedabad, 2015)
Analytics and market intelligence maybe the buzz words of today, but these concepts aren’t new. These can, in some shape and form, be traced back to the evolution of mankind right from the agrarian to industrial to the ...
Visualization & Analysis of Employee Interactions: A study of Inter-Departmental Communication Effectiveness at Hansa Cequity
(Indian Institute of Management, Ahmedabad, 2015)
In any Knowledge Organization, measuring the collaboration and communication effectiveness between and within different departments is extremely important. Hansa Cequity is a Marketing Analytics Consulting firm having more ...
Implementation and Validation of Multi Attribute Decision Making Technique for Supplier Selection in Supply Chain Management
(Indian Institute of Management, Ahmedabad, 2015)
In Today’s Competitive Environment it is impossible to successfully produce low cost &
high quality product, without satisfactory supplier. Thus one of the important purchasing
decisions in smoothly running Supply Chain ...
Deriving Constant UGDP Using Econometric Models and Calculating Real GDP Using Valuation of Key Natural Resources
(Indian Institute of Management, Ahmedabad, 2015)
Wealth Creation is the primary motive for Business, but Unequal Wealth Distribution causes unbalanced economic growth. Economic disequilibrium is a global phenomenon arising out of cyclic nature of Business at macroeconomic ...
Discontinuation Risk Models
(Indian Institute of Management, Ahmedabad, 2015)
Medication discontinuation or non-adherence is a significant problem in healthcare around the world. When people stop taking their medicine, the result is often worsening health and potentially unnecessary hospitalization. ...
How can Predictive Analytics help E-Retailers?
(Indian Institute of Management, Ahmedabad, 2015)
The rapid emergence of e-commerce sites has made the web-space an exciting and interactive business platform for producers, marketers and consumers. In their quest for increasing their share of customers’ wallets, online ...
Real Estate Investment Selection and Empirical Analysis of Property Prices: Study of Select Residential Projects for Gurgaon, India
(Indian Institute of Management, Ahmedabad, 2015)
The paper studies the residential micromarket of the Gurgaon region of the Delhi NCR, India to identify key determinants of real estate investment selection and perform empirical analysis of property prices. Primary survey ...