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An Alternative Preference Elicitation Procedure in Predicting Choice
(Indian Institute of Management, Ahmedabad, 2015)
This research proposes the development and implementation of a better method (MAGL: Multi Attribute Gain Loss) for multi-attribute decision making (MADM) under certainty. MAGL is based upon the tenets of norm theory, ...
Analytics Driven Cross Sell: How Analytics Boosted Cross Sell Ratios for one of India’s Largest DTH Companies
(Indian Institute of Management, Ahmedabad, 2015)
In India, content distribution in television industry is a high volume and low ARPU (Average Revenue Per User) industry. Even though Direct to Home (DTH) service providers enjoy a higher ARPU owing to their higher penetration ...
Transforming Big Data Into Actionable Insights
(Indian Institute of Management, Ahmedabad, 2015)
In order for big data to be refined and made actionable, it will require the pressure of advanced analytics and then marketing adoption of the learnings found within the unrefined “big” source. This paper will show that ...