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Study of Dimensions of Consumer Characteristics of Online tourism companies in India
(Indian Institute of Management, Ahmedabad, 2015)
Analysing customer perceptions is an important requirement not only for offline stores, but for online stores as well. Study of customer perceptions helps the company in understanding the requirements and expectations of ...
Effect of Macro-Economic Factors on Demand for Two-Wheelers in India
(Indian Institute of Management, Ahmedabad, 2015)
The traditional approach for forecasting sales demand in the two-wheeler industry in India primarily relies on naïve models with some overlay of judgmental forecasting methods. The empirical data on sales for the last 30 ...