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Understanding Big Data Analytics and its Application for Brands – An Exploratory Study

dc.contributor.authorPanda, Rasananda
dc.contributor.authorSharma, Diwakar
dc.date.accessioned2015-07-08T09:06:06Z
dc.date.available2015-07-08T09:06:06Z
dc.date.issued2015
dc.identifier.citationPanda, R., Sharma, D.. (2015). Understanding Big Data Analytics and its Application for Brands – An Exploratory Study. 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence. Indian Institute of Management, Ahmedabaden_US
dc.identifier.urihttp://hdl.handle.net/11718/14041
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.relation.ispartofseriesIC 15;052
dc.subjectBig Dataen
dc.subjectBig Data Applicationen
dc.subjectBrandsen
dc.titleUnderstanding Big Data Analytics and its Application for Brands – An Exploratory Studyen_US
dc.typeArticleen_US


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