How is Whatsapp driving Businesses to Enhance Conversion Rates: An Empirical Approach

Abstract

Networking platforms have revolutionized the very concept of messaging services. While WhatsApp’s powerful features – like instant messaging & sharing, automatic contact addition, and WiFi operation – had already popularized it with the masses, its recent acquisition by social-media giant Facebook has made it the most talked-about mobile app around the globe. An end user needs only a smartphone and internet service provided either by one’s mobile carrier or WiFi to use this innovative cross-platform application that instantly connects them to friends and family.