Predicting new product success: role of product-category related variables

dc.contributor.author	Mehta, Subhash C.
dc.contributor.author	Pandya, Anil
dc.date.accessioned	2010-03-20T10:56:40Z
dc.date.available	2010-03-20T10:56:40Z
dc.date.copyright	1978-06
dc.date.issued	2010-03-20T10:56:40Z
dc.identifier.uri	http://hdl.handle.net/11718/1406
dc.description.abstract	Can one identify the major characteristics of the product class that facilitate or hinder the initial success of new products? Answer to this question should be of considerable interest to marketing managements in India who would be in a better position to assess the chances of success or failure of a new product, given some knowledge of the relevant characteristics of the product category they intend entering with a new product or brand. The research reported here is an attempt in this direction. Five different product categories, namely, Tooth Pastes, Washing Powders, Headache Pills, Light Bulbs and Pressure Cookers were chosen for investigation.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;1978/215
dc.subject	Product Categories	en
dc.subject	New product	en
dc.title	Predicting new product success: role of product-category related variables	en
dc.type	Working Paper	en