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Green Supply Chain Initiatives in Brand Building –Evidences From Indian Pharmaceutical Industry
(Indian Institute of Management, Ahmedabad, 2015)
Purpose: the main purpose of the paper is to examine the role of green supply chain initiatives in brand building with special reference to Indian pharmaceutical industry. Objectives of study :the study is based on two ...
Predictive Analytics For Better Health And Disease Reduction
(Indian Institute of Management, Ahmedabad, 2015)
Predictive analytics can be used effectively to evaluate enormous data generated by health care industry to extract useful information and establish relationships amongst the variables. In our country, health care providers ...
“MEDIPRENEURSHIP”: New Age Healthcare Entrepreneurship – Prospects and Challenges in Indian Perspective
(Indian Institute of Management, Ahmedabad, 2015)
Purpose: The Purpose of this paper is to put light on the options available in India for Healthcare Entrepreneurship; an emerging trend in form of MEDIPRENEURSHIP and the opportunities and challenges for the medipreneurial ...
Medical Tourism: Recruiting the Right Coordinator for Transnational Patients
(Indian Institute of Management, Ahmedabad, 2015)
Acquisition of transnational patients in medical tourism is a comprehensive exercise that can span over months and require coordination from multiple stakeholders in a hospital. The quality of communication with these ...
Customer Perceived Service Quality, Satisfaction and Customer Loyalty: An Empirical Test of Mediation in Private Hospitals
(Indian Institute of Management, Ahmedabad, 2015)
The purpose of the study is to examine the impact of perceived service quality on customer satisfaction and customer loyalty, and find mediating role of customer satisfaction was also assessed between perceived service ...
Package Attributes and Nutrition Knowledge Influencing Health Food Purchase Behaviors Among Urban Women.
(Indian Institute of Management, Ahmedabad, 2015)
Worldwide, unhealthy diet and lifestyles are impacting lives due to spiraling health care costs, resulting in impoverishment. Nutrition has been identified as a major modifiable determinant of chronic non-communicable ...
WTO and Alternative Medicine System: The changing Paradigms of Indian Ayurvedic Industry
(Indian Institute of Management, Ahmedabad, 2015)
Ayurveda is considered to be a distinct system of medicine and also a complete ancient Indian therapy that cures almost all of the physical and mental medical condition without causing any side effects and providing cure ...
Measuring Technical Efficiency of CEmONC Centers of Tamil Nadu using Stochastic Frontier Analysis
(Indian Institute of Management, Ahmedabad, 2015)
Background: In order to promote safe motherhood,several Comprehensive Emergency Obstetric and Newborn Care (CEmONC) centers have been setup all over Tamil Nadu under the World-bank funded Tamil Nadu Health Systems Project ...
Provision of Emergency Obstetric Services in Rural Gujarat, India: Challenges and Solutions
(Indian Institute of Management, Ahmedabad, 2015)
Background: The importance of emergency obstetric services in saving mothers’ lives and the inadequacy of these services in less developed regions of the world has been documented by many agencies. The development of private ...
A conceptual Framework for Exploring the Policy Implications and Consumer Decision Components for Medical Tourism
(Indian Institute of Management, Ahmedabad, 2015)
Travelling around the globe for medical treatment is becoming more and more prevalent these days. The fundamental premise of medical tourism is that the same care, or even better quality of care, may be available in other ...