A conceptual Framework for Exploring the Policy Implications and Consumer Decision Components for Medical Tourism
Muhammed KM, Sudheer
D’Souza, Sunil C.
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Travelling around the globe for medical treatment is becoming more and more prevalent these days. The fundamental premise of medical tourism is that the same care, or even better quality of care, may be available in other countries, and obtained at a more affordable cost than in the home country. India, as one of the several major destinations in medical tourism industry that is rapidly developing. The objective of this research study is to determine the influencing factors that lead international medical tourists to choose hospitals in India as their medical tourism destination as well as to determine the factors influencing the development of medical tourism in India. These factors will be ranked according to importance so as to assist in determining which point the hospital and the policy makers should focus on. Medical tourism is largely a consumer-driven trend and in order to survive and thrive, the health-delivery industry must keep up with its consumers' demands and needs.