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    Corporate Communication as a Strategic Tool to Enhance Reputation

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    Date
    2008
    Author
    Monippally, M. M.
    Krishna, Sunanda
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    Abstract
    Studying the way a company sought to leverage its reputation to diversify into an area absolutely unrelated to its business.
    URI
    http://hdl.handle.net/11718/14304
    Collections
    • Research Projects [946]

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