Corporate Communication as a Strategic Tool to Enhance Reputation

dc.contributor.author	Monippally, M. M.
dc.contributor.author	Krishna, Sunanda
dc.date.accessioned	2015-07-30T06:10:24Z
dc.date.available	2015-07-30T06:10:24Z
dc.date.copyright	2008
dc.date.issued	2008
dc.identifier.uri	http://hdl.handle.net/11718/14304
dc.description.abstract	Studying the way a company sought to leverage its reputation to diversify into an area absolutely unrelated to its business.	en_US
dc.description.sponsorship	Indian Institute of Management, Ahmedabad	en_US
dc.language.iso	en	en_US
dc.subject	Communications	en_US
dc.title	Corporate Communication as a Strategic Tool to Enhance Reputation	en_US
dc.type	Research Projects	en_US

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