New marketing in a new environment: some thoughts on a basic restructuring

dc.contributor.author	Dholakia, Nikhilesh
dc.date.accessioned	2010-03-21T12:16:04Z
dc.date.available	2010-03-21T12:16:04Z
dc.date.copyright	1975-10
dc.date.issued	2010-03-21T12:16:04Z
dc.identifier.uri	http://hdl.handle.net/11718/1430
dc.description.abstract	A case is developed for some basic changes in the conceptual repertoire of the marketing discipline in view of the changes in the economic and social environment in India today. It is argued that the adaptation of existing marketing concepts, techniques, and institutions is not enough because these concepts are rooted in a type of economic environment quite different from that prevailing in most Third World countries.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;1975/90
dc.subject	Marketing	en
dc.title	New marketing in a new environment: some thoughts on a basic restructuring	en
dc.type	Working Paper	en