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    Radio Mirchi Private Limited: Redesigning Product for the Bangalore Market

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    Date
    2008
    Author
    Jaiswal, Anand Kumar
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    Abstract
    The objective of this case development is to analyse strategies adopted by Radio Mirchi in the Bangalore market to face the tough competition from new players. The case analyses the issues related to design of product offering of Radio Mirchi in Bangalore.
    URI
    http://hdl.handle.net/11718/14313
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    • Research Projects [946]

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