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dc.contributor.authorJaiswal, Anand Kumar
dc.description.abstractThe objective of this case development is to analyse strategies adopted by Radio Mirchi in the Bangalore market to face the tough competition from new players. The case analyses the issues related to design of product offering of Radio Mirchi in Bangalore.en_US
dc.description.sponsorshipIndian Institute of Management Ahmedabaden_US
dc.titleRadio Mirchi Private Limited: Redesigning Product for the Bangalore Marketen_US
dc.typeResearch Projectsen_US

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