Radio Mirchi Private Limited: Redesigning Product for the Bangalore Market

dc.contributor.author	Jaiswal, Anand Kumar
dc.date.accessioned	2015-07-30T08:24:27Z
dc.date.available	2015-07-30T08:24:27Z
dc.date.copyright	2008
dc.date.issued	2008
dc.identifier.uri	http://hdl.handle.net/11718/14313
dc.description.abstract	The objective of this case development is to analyse strategies adopted by Radio Mirchi in the Bangalore market to face the tough competition from new players. The case analyses the issues related to design of product offering of Radio Mirchi in Bangalore.	en_US
dc.description.sponsorship	Indian Institute of Management Ahmedabad	en_US
dc.language.iso	en	en_US
dc.subject	Marketing	en_US
dc.title	Radio Mirchi Private Limited: Redesigning Product for the Bangalore Market	en_US
dc.type	Research Projects	en_US

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