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dc.contributor.authorDholakia, Ruby Roy
dc.contributor.authorJain, Abhinandan K.
dc.description.abstractThe case briefly describes the situation of a leading company and the industry structure in the Small Pack Refined Oil (SPRO) market in Indian. The case describes the process of developing four concepts for assessing the opportunity in the SPRO market. The case can be used to assess the concept development process and the concepts themselves. It provides an opportunity to develop a research plan for assessing the opportunity and to test the concepts.en_US
dc.subjectMarketing Researchen_US
dc.subjectProblem Definitionen_US
dc.subjectResearch Planen_US
dc.titleIndian Product Limited (A1): Preparing a Research Planen_US
dc.typeCases and Notesen_US

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