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dc.contributor.authorDutta, Goutam
dc.contributor.authorBasu, Sankarshan
dc.contributor.authorJose, John
dc.date.accessioned2015-12-31T10:30:57Z
dc.date.available2015-12-31T10:30:57Z
dc.date.copyright2008
dc.date.issued2008
dc.identifier.urihttp://hdl.handle.net/11718/17077
dc.description.abstractInsurance as a financial instrument has been used for a long time. The dramatic increase in competition within the insurance sector (in terms of providers coupled with awareness for the need for insurance) has resulted in more policy options. The insurance seller needs to know the buyer's preference for an insurance product accurately. Based on such multi-criterion decision-making, this paper uses a logarithmic goal programming method to develop a linear utility model. The model is then used to develop a ready reckoner for policies that will aid investors in comparing them across various attributes.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesWP;2008-12-05
dc.subjectFinanceen_US
dc.subjectMathematical Programmingen_US
dc.subjectUtility Theoryen_US
dc.titleDevelopment of Utility Function for Life Insurance Buyers in the Indian Marketen_US
dc.typeWorking Paperen_US


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