Understanding Online Consumer Behavior in the purchase of Experience goods: An Indian Perspective
dc.contributor.advisor | Sahay, Arvind | |
dc.contributor.author | Jain, Aniket | |
dc.contributor.author | Laha, Nirvana | |
dc.contributor.author | Nahata, Saurabh | |
dc.date.accessioned | 2015-12-31T11:59:01Z | |
dc.date.available | 2015-12-31T11:59:01Z | |
dc.date.copyright | 2013 | |
dc.date.issued | 2015 | |
dc.identifier.uri | http://hdl.handle.net/11718/17119 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management, Ahmedabad | en_US |
dc.subject | Consumer Behavior | en_US |
dc.subject | Online Consumer Behavior | en_US |
dc.title | Understanding Online Consumer Behavior in the purchase of Experience goods: An Indian Perspective | en_US |
dc.type | Student Project | en_US |
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