Celebrity Endorsements for Innovators and Imitators

dc.contributor.advisor	Sahay, Arvind
dc.contributor.author	Kasturirangan, Ashwin
dc.contributor.author	Jaiswal, Ranjeet Kumar
dc.contributor.author	Bera, Subhro Kanti
dc.date.accessioned	2015-12-31T11:59:46Z
dc.date.available	2015-12-31T11:59:46Z
dc.date.copyright	2013
dc.date.issued	2015
dc.identifier.uri	http://hdl.handle.net/11718/17122
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	IMRB	en_US
dc.subject	Celebrity endorsement	en_US
dc.title	Celebrity Endorsements for Innovators and Imitators	en_US
dc.type	Student Project	en_US