Consumers' need for uniqueness: a cross-cultural validation

dc.contributor.author	Sharma, Dheeraj
dc.contributor.author	Varsha, Verma
dc.date.accessioned	2016-01-04T05:04:02Z
dc.date.available	2016-01-04T05:04:02Z
dc.date.copyright	2014
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/11718/17195
dc.description.abstract	We conduct a cross-cultural validation of the Consumers’ Need for Uniqueness (CNFU) scale. Using confirmatory factor analysis, the cross-cultural reliability and validity of the CNFU scale developed by Tian, Bearden and Hunter (2001) was tested on the basis of a sample of 1191 consumers from five countries, namely, USA, Brazil, India, Thailand, and Mexico. The scale was estimated and validated in all five cultures. The analysis reveals that the CNFU scale has sound psychometric properties. The results indicate generality of all the scale items and that the CNFU is a cross-cultural phenomenon that has a significant impact on market maven, a key marketplace variable.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	W.P;2014/03/20
dc.subject	Consumers’ Need	en_US
dc.subject	USA	en_US
dc.subject	India	en_US
dc.subject	Brazil	en_US
dc.subject	Thailand	en_US
dc.subject	Mexico	en_US
dc.subject	Cultural Validation	en_US
dc.title	Consumers' need for uniqueness: a cross-cultural validation	en_US
dc.type	Working Paper	en_US

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