Show simple item record

dc.contributor.authorSinha, Piyush Kumar
dc.descriptionThis project will study the structure of direct selling industry in India • delineate the relationships between companies and sales consultants • understand the drivers for becoming a consultant • bring out issues that enable as well as deter the performance of consultants • identify the actions taken by the companies to serve the consultants and protect them • bring out the similarities/dissimilarities with other consumer product distribution systems • understand the value added at every node of the network • provide a framework for managing the network in safer manner, develop a framework to differentiate the structure to distance from ponzi schemes.en_US
dc.description.sponsorshipFoundation of Indian Chambers of Commerce and Industry, New Delhien_US
dc.titleDirect Selling in India; Its Structure, Behaviour, and Processen_US
dc.typeResearch Projectsen_US

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record