| dc.contributor.author | Sinha, Piyush Kumar | |
| dc.date.accessioned | 2016-01-13T08:25:17Z | |
| dc.date.available | 2016-01-13T08:25:17Z | |
| dc.date.copyright | 2014 | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | http://hdl.handle.net/11718/17376 | |
| dc.description | This project will study the structure of direct selling industry in India • delineate the relationships between companies and sales consultants • understand the drivers for becoming a consultant • bring out issues that enable as well as deter the performance of consultants • identify the actions taken by the companies to serve the consultants and protect them • bring out the similarities/dissimilarities with other consumer product distribution systems • understand the value added at every node of the network • provide a framework for managing the network in safer manner, develop a framework to differentiate the structure to distance from ponzi schemes. | en_US |
| dc.description.sponsorship | Foundation of Indian Chambers of Commerce and Industry, New Delhi | en_US |
| dc.language.iso | en | en_US |
| dc.title | Direct Selling in India; Its Structure, Behaviour, and Process | en_US |
| dc.type | Research Projects | en_US |
