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dc.contributor.authorPrasad, Anshuman
dc.contributor.authorPrasad, Pushkala
dc.date.accessioned2016-01-27T09:07:08Z
dc.date.available2016-01-27T09:07:08Z
dc.date.copyright2016-01-13
dc.date.issued2016-01-13
dc.identifier.urihttp://hdl.handle.net/11718/17431
dc.descriptionThe R & P seminar held at Wing 11 Committee Room, IIM Ahmedabad on January 13, 2016 by Prof. Anshuman Prasad, University of New Haven and Prof. Pushkala Prasad, Skidmore College on "Blowing Smoke: The Management of Moral Illegitimacy by the U.S. Tobacco Industry".en_US
dc.description.abstractU.S. corporations have had a remarkable history of overcoming challenges to their moral legitimacy. While a number of established theoretical positions have argued that organizational wrongdoing is likely to be a tremendous social liability, the last few decades have seen corporation after corporation (from BP to Goldman Sachs) tarnished by various public allegations, only to emerge relatively unscathed. Few industries have been quite as stigmatized as Big Tobacco – for producing a dangerous product and further, going to extreme lengths in defending and marketing it to unsuspecting customers. Using Critical Institutional theory, this presentation will explain how the American Tobacco Industry survived charges of illegitimacy for so many decades, and became a “model” for other companies facing problems of stigmatization.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.subjectBlowing Smokeen_US
dc.subjectTobacco Industryen_US
dc.subjectMoral legitimacyen_US
dc.subjectAmerican Tobacco Industryen_US
dc.titleBlowing Smoke: The Management of Moral Illegitimacy by the U.S. Tobacco Industryen_US
dc.typeVideoen_US


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